Our Story

Half Tide® represents the evolution of an idea that began with Pam Love in 2016. Frustrated with the hassle of lugging her heavy longboard on foot for 20 minutes to reach her favourite surf spot, she thought, there has to be a better way. That moment of inspiration led to the creation of the Go Wheel. A lightweight, single-wheel board carrier that straps to the tail of your board for easy transport.

When production of the Go Wheel came to an end, the four of us - women from the NSW North Coast and longtime admirers of Pam’s vision, decided to take on the challenge and continue what she started. And so, we proudly introduce the next chapter: the Mal-Mate®, brought to you by Half Tide® Surf Accessories. 

  • Serena Gallagher

    FOUNDER
    COMMUNITY ENGAGEMENT MANAGER

  • Nikita Schmid

    FOUNDER
    DESIGN DIRECTOR

  • Simone Hiscox

    FOUNDER
    GENERAL MANAGER

  • Ashleigh Boyce

    FOUNDER
    PRODUCTION MANAGER

At the heart of everything we do is a deep respect for the ocean, a passion for adventure, and a commitment to quality. We believe in making longboarding more accessible while staying true to the heritage of surfing.

Our community is built on inclusivity, integrity, and collaboration. Bringing together surfers of all backgrounds to chase waves and share the adventure. With eco-conscious practices and a drive for innovation, we create durable, high-quality gear designed for the journey. Join us in celebrating the freedom of the surf lifestyle and the connections it creates!